Apple Plans New Parental Controls Following Investor Criticism
Worried that your child is becoming an iPhone addict? Y'all're not alone.
Apple has revealed information technology is working on new parental controls after ii major investors, in an open up letter issued over the weekend, expressed business organisation virtually the bear upon of smartphones on children.
The Cupertino tech behemothic did not immediately answer to PCMag'south asking for comment about the investors' letter, but told Business Insider new options that make iOS devices safer for kids are on the way.
"Apple has always looked out for kids, and we piece of work hard to create powerful products that inspire, entertain, and brainwash children while also helping parents protect them online," the company wrote, co-ordinate to the study. "Of grade, nosotros are constantly looking for means to brand our experiences ameliorate. Nosotros have new features and enhancements planned for the future, to add functionality and make these tools even more robust."
Apple tree did not go into particular about the new features information technology's planning, or say when it plans to launch them.
"We think deeply about how our products are used and the bear on they accept on users and the people around them," Apple reportedly wrote. "We take this responsibility very seriously and we are committed to meeting and exceeding our customers' expectations, especially when it comes to protecting kids."
The response comes subsequently investors Jana Partners and the California Country Teachers' Retirement System (CalSTRS), who collectively own approximately $ii billion in Apple shares, sent an open letter to Apple on Sabbatum, pressing the company to offer more flexible parental controls, and make them easier for parents to use.
"We believe there is a articulate demand for Apple to offer parents more choices and tools to help them ensure that immature consumers are using your products in an optimal manner," Jana Partners and CalSTRS wrote. The organizations cited statistics from the nonprofit Mutual Sense Media revealing that 78 percent of teens check their phones at least once an hr and 50 percent feel "fond" to their phone.
In its argument to Business Insider, Apple tree pointed out that today'south iOS devices already requite parents that ability to control and restrict the apps, movies, websites, songs, books, cellular data, countersign settings, and other features on their kids' iOS devices. The company likewise curates its content platforms to ensure they are "free of offensive material, such as pornography, and clearly labeled so parents can determine if an app, picture show or song is age-appropriate," Apple wrote.
But, the investors debate that Apple's existing parental controls largely offer an "all or naught approach," so parents have to choose between shutting down certain features entirely, or giving their child full access to them.
"While there are apps that offering more options, there are a dizzying assortment of them (which often leads people to make no choice at all), it is not clear what inquiry has gone into developing them, few if any offer the full array of options that the enquiry would advise, and they are conspicuously no substitute for Apple putting these choices front and center for parents," the investors wrote.
They recommended Apple form an skilful committee to written report this issue, offering new parental control tools and options that are integrated into the initial setup carte du jour, educate parents virtually them, and offer annual progress reports like it does for ecology and supply chain issues.
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Source: https://sea.pcmag.com/apple-ios-11/19018/apple-plans-new-parental-controls-following-investor-criticism
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